Email marketing

We work with an email newsletter administration service, allowing names and email addresses (and other data if required) to be gathered from site visitors. Using this data, we are then able to effectively target a specific marketing message informing of upcoming events and special offers. The administration tool we use is a ‘white listed’ provider (for improved delivery rates) and features the ability to import, export and manage subscriber data and lists from other systems, such as Excel. We can produce visually styled templates (based closely on your website design style) that ensures that all email communication is both effective as well as consistent.

One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just costing money. When you conduct an email marketing campaign using a tool like ours, you can very quickly see what is working effectively, versus what is not. You can see the open rate; or how many people on an email list opened (or viewed) a particular email campaign.

The open rate is normally expressed as a percentage, and we calculate it as follows:

For example, if your open rate was 20%, this would mean that of every 10 emails delivered to the inbox, 2 were actually being opened.

If you’re sending campaigns directly from your email account, you have no way of knowing if your customer received the email or if they clicked on any of the links. This therefore giving you nothing to measure against for future campaigns.

* All the delivery servers we use to send newsletters have been ‘white-listed’ by many of the larger ISP’s, including AOL and Yahoo! Our servers are also integrated into the spam reporting systems for other large ISP’s such as Hotmail and MSN. These arrangements ensure the best chance of your emails being delivered to your users inbox and kept out of your users spam folder.