The Cumberland Pencil Company
Hydrant worked with the Cumberland Pencil Company to help design and build their first email newsletter template. The template allows them to easily create newsletters that highlight new products or promote upcoming shows. The design makes use of compelling images that resonate with their audience and make their readers want to know more.
"The service and customer care we received from Hydrant was fantastic. The newsletter system is so easy and straight forward to use. It maintains our huge list of subscribers with minimal effort from us and produces the relevant analytical data for reporting; exactly what we were looking for!"
Emma Cross, Marketing & Sales Co-ordinator
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design challenge:
To work closely with Cumberland’s own design team to ensure the newsletter template fit into their existing look and feel and worked well for their particular audience. We provided newsletter samples along with design recommendations, and they provided us with design ideas which we together refined further into a final design.
our solution:
We created the html template based on the final design. We imported it to our newsletter system and tested it in the major email clients including Outlook, Yahoo Mail, Hotmail and Gmail. Once we were happy with the template, we set up a test campaign so the client could see how to add, update and delete content.
Our solution provided the client with the following key benefits:
- The ability to easily create and send email newsletters and inform customers of new events and products
- Straightforward management of their mailing lists
- The ability to add subscribers directly from their website
- Access to reports so they can see the results of each campaign
results:
- Increased exposure and better engagement with their existing client base
- Email communication that ties in well with their other social media marketing
- Better visibility as to what their customers respond to/are interested in
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Services
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Talk to us today about your project
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0845 862 1111
Freedom of...
As part of the hydrant software parnership with Tyg Ltd, hydrant Ltd were commissioned to develop front end websites to promote and sell the passes. Taking a complex product that is new to the market required detailed refinement of the way that it should be sold.
"Without Hydrant's drive, support, skill and knowledge, the project would have never progressed. Their ability to problem solve, find new solutions but keep them simple for the user surpasses anything we could've expected. "
Steve Bishop, Marketing Manager
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the brief
To produce an attractive site that informs the user about both the pass and attractions within the local area
our solution
We produced a Drupal website setup that can be efficiently duplicated and re-skinned for different regions. We undertook initial research for search engine marketing and pay per click campaigns.
- Easily replicatable Drupal website
- Search Engine optimisation
- Pay per Click campaign management
- Marketing consultancy
The site launched early summer 2010, and intial feedback has been positive.
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Services
Content Creation, CRM systems, e-booking & reservations, E-commerce, E-ticketing, , Intranet & extranets, Search engine marketing, Search Optimisation 'SEO', Web design,
delivered by :
the same team can help you too
Talk to us today about your project
Simply fill in our online project enquiry form or give us a call.
0845 862 1111
Kennedys Fine Chocolates
Hydrant worked with luxury food brand Kennedy’s Fine Chocolates – to create a website that included an intuitive drag & drop chocolate picker to help overcome the barrier for online shoppers who wanted to create their own unique selection of chocolates. Though Kennedy’s has a loyal instore & mail-order customer base, their offline success had never translated well into online sales. Since the new site’s launch in November ’08, there has been a 50% decrease in shopping cart abandonment, a higher than forecast use of the drag & drop picker, better search engine visibility & importantly, overall online sales have increased by 35%.
“Right from the start, Hydrant understood the need to design a site that instantly made for a better online shopping experience for our customers – making them feel more involved, yet simplifying the overall purchasing process.”
David Kennedy, Owner
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design challenge:
Design & build an innovative new website to drive online sales - offering customers an easy to use & personal purchasing experience.
our solution:
- Analysis of orders showed that online shoppers frequently purchased in a multitude of ways; they wanted to buy pre-filled chocolate boxes, individual items such as chocolate bars & create their own individual boxes
- To help retain existing loyal customers as well as attracting new purchasers, we quickly identified the need to develop a specific tool to help make for an easier, more enjoyable (and personal) shopping experience
- Our solution was to develop a flash based innovative ‘drag and drop’ chocolate picker (or selection tool), fully integrated into a shopping cart
- The ‘drag & drop’ chocolate picker offers a simple 3 step process – first the shopper selects their box style/size, then they select chocolates by dragging them onto a empty square (& visually see the squares filling up as more chocolates are added). The final stage is an option for the shopper to add a personal message to be included with the box, before their selection is finally added to their shopping basket
- This innovative tool allows shoppers the flexibility to create their own personalised chocolate selections
- The chocolate picker is integrated into Virtuemart, a shopping cart the client already had prior experience of. Orders could also be managed by the client in the same way as before due to the way the chocolate picker integrated into the shopping cart – therefore causing minimal disruption to their mail order business
- When the site was launched in November 2008, Hydrant produced email newsletters to inform existing users of the new site
results:
- From its launch in November 2008, new site deemed to be an instant success
- By the end of the 2008 Christmas period online orders had increased by 30% compared to the same period 2007
- Our next challenge was to continue this growth into 2009, by continuing to do regular newsletters and work on search engine positioning orders have grown month on month & to date online orders have increased by 35%
- Our relationship remains ongoing
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Services
Content Creation, E-commerce, Email marketing, Hosting & support, Search Optimisation 'SEO', Web design,
delivered by :
the same team can help you too
Talk to us today about your project
Simply fill in our online project enquiry form or give us a call.
0845 862 1111
EdenBloc
Hydrant were tasked by Eden Renewable Innovations to produce the branding, microsite & printed launch material for their innovative new building insulation product - Eden Bloc 35. With key emphasis on making the new product appeal to a hardened more technical trade audience without alienating the company’s existing ‘greener’ audience.
“You have succeeded (beyond our expectations) in striking a balance between a ‘safe’ corporate image & a quirky green approach. Standing out from the corporate wannabe green crowd while still remaining true to our roots is paramount to the EdenBloc image.”
Christine Armstrong, Managing Director
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design proposition:
EDENBLOC 35 – Where 'Ecology meets Technology'.
our solution:
- Well positioned brand identity to appeal to 2 main trade audiences (suppliers/distributors)
- Brand identity & all online creativity based on the proposition of ‘Ecology meets Technology’
- The combination of rich, natural colours & the rough almost hand crafted font for EDEN with a more contemporary font for BLOC brings together the Ecology & Technology qualities of the brand
- Finished logo provided a distinctive mark that is flexible and identifiable, which will help in future marketing across a wide variety of deliverables
- Production of full flash microsite design, build & implementation including usability testing
- Product brochure & trade stands to showcase Edenbloc 35 at trade launch event & beyond
- All on & offline materials designed to communicate the benefits that make EdenBloc 35 the first choice when it comes to performance and sustainability
results:
- Within a month of launch, the new site had demonstrated its worth with Eden Renewable Innovations seeing an increase in the total number of on & offline sales enquiries to the company as a whole
- Brochure well received at ECOBUILD trade launch event
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Services
, Content Creation, Online brands, Photos & art direction, Web design,
delivered by :
the same team can help you too
Talk to us today about your project
Simply fill in our online project enquiry form or give us a call.
