Now that we have reached the not-so-sunny month of October, your site should be ready for the Christmas traffic. Here's a quick reminder of things you can do to ensure your website is ready to capture the seasonal traffic:
Our client at Muncaster Castle tells us the hidden treasures that lurk in the grounds of this great historic house!
A whole lot of hidden treasures remain undiscovered in the Cumbrian county and of those treasures that have been recovered are lovingly restored and available for the public to come and view such as the historic building that we know as Muncaster Castle. Nestled on the West Coast of Cumbria, many a tale has been told of the ghostly beings and happenings in this historic castle.
I have often advised that search engine optimisation is not rocket science and I still stand by that statement, however, it still astounds me how people take this statement and re-word it to "SEO services are free"! I have been working in the search engine industry for approximately 8 years, and in these 8 years I have conducted masses of research and tested many a site to see what practices work best, the testing never ends.
The Freedom of the Lake District was an idea that’s been hovering for some time. Cumbria had previously suffered a major blow of tourism hitting crisis such as the foot and mouth disease, the bird flu epidemic and not forgetting the floods. Visitor attractions have joined together to bring a novel idea for all holiday makers to the UK’s best holiday destination, the Lake District.
It’s a well known feature of Google. Start typing in a search, and Google offers suggestions before you’ve even finished typing. But how does Google come up with those suggestions? When does Google remove some suggestions? When does Google decide not to interfere? Come along for some answers.
Google & Search Suggestions
Google was not the first search engine to offer search suggestions, nor it is the only one. But being the most popular search engine has caused many to look at Google’s suggestions more closely.
Link Popularity involves finding websites that can increase your search engine ranking with a link to your business website. Non-competing business or industry sites, that contain information related to your field, often attract valuable clients who are specifically interested in your product or service. These relevant link sites can have a powerful effect by bringing qualified buyers to your business website.
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites).
All too often we see the wonders of design and flash animation and impressive websites, but if you were never told about these sites, would you have found them? Graphic designers are just a wonder, they can make ideas come to life and make anything look amazing, years of study and practical work allow them to achieve this together with a passion for design.
All too often it's easy to get carried away with design of your website without considering a crucial factor, who is your website for? You or your users? What is your websites purpose? This is the main factor, who is the site for, what you intend to achieve through the site for example, if the site is to attract new customers then you must 1st research your target audience, the geography and demographics of these people, there is simply no point designing a website with flash images and bright colours etc if you are trying to target an older audience.
Good question, you’ve just paid out for your all singing and dancing website and here I am advising you to get a new one in 3 years? Not quite, it’s all down to how your website was built and in what language. You may often be told to update your website for search engine purposes which is also true but to refresh design is not only for looks. The core reason boils down to our beloved hackers.
Good digital media projects grow, evolve and reproduce just like the lifecycle of a frog. The pond is where our magic happens.
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